Browsing by Subject "Consumer psychology"
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Item Open Access Impulse purchases of new products: An empirical analysis(2009) Harmancioglu, N.; Finney, R.Z.; Joseph, M.Purpose - This paper aims to examine consumers' cognitive processes and motivations for making impulse purchases of new products. Design/methodology/approach - A total of 157 consumer surveys were collected and these were analyzed using structural equations modeling. Findings - There are two major findings: new product knowledge and consumer desire for excitement and esteem promote impulse buying intention and behavior. Originality/value - The paper is among the first to determine how impulse purchases of new products differ from impulse purchases of other types of products. In doing so, the paper builds on the substantial body of work surrounding impulse purchases. © Emerald Group Publishing Limited.Item Open Access Malls and the orchestration of the shopping experience in a historical perspective(Association for Consumer Research, 1999) Csaba, F. F.; Askegaard, S.This paper discusses the founding principles and the historical development of the American mall, with a particular emphasis on the designs and writings of Victor Gruen, architect of the first mall. It does so in order to shed light upon the importance of the orchestration of shoppingexperiences, which traditionally hasbeen neglected in consumer research. Our focuson the orchestration also illuminates a discussion between postmodern theorists in consumer research accused by somecritics for lackofempirical foundation.The traditional suggestion is to engage in consumer ethnographies to examine the alleged postmodern reality of consumers. We, however, suggest that an ethnography of the orchestration efforts are of equal importance for an understanding of the present shopping and consumer environment. We conclude by advocating more emphasison macro-level institutional aspectsof the production-consumption interaction in interpretive consumer research.