Browsing by Subject "Consumer education and protection"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
Item Open Access Applying a transformative consumer research lens to understanding and alleviating poverty(Journal of Research for Consumers, 2011) Blocker, C. P.; Ruth, J. A.; Sridharan, S.; Beckwith, C.; Ekici, A.; Goudi-Hutton, M.; Rosa, J. A.; Saatcioglu, B.; Talukdar, D.; Trujillo, C.; Varman, R.Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.