Browsing by Subject "Clothing"

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Open Access
Competitiveness of Turkish clothing firms in the European market after customs union and a case study: Hasca Textile Industry Limited Company
(1996) Mete, Özlem
The main purpose of this thesis is to analyze and introduce the competitiveness of Turkish clothing firms in the European market after Customs Union. In doing that, trends in European clothing were also emphasized. Furthermore, an industry analysis by using Porter’s framework (Porter, 1980) was also carried out. As a case study, Hasca Textile Industry Limited Company which is operating in domestic and European markets, is also introduced by making its competitiveness analysis and strategical planning with implementation proposals.
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Denim sektöründe Türkiye'den bir başarı hikayesi: Mavi Jeans
(Bilkent University, 2018) Solmaz, Bengisu; Demiralp, Fırat; Diri, Burcu; Yılmaz, Ata Can; Arslan, Zeynep
Mavi Jeans markası, kurucusu Sait Akarlılar’ın 30 yıllık deneyimiyle yalnız Türkiye’de değil birçok ülkede adını duyurmayı başarmış bir denim markasıdır. Mavi’nin kuruluşu ve gelişimi üzerine odaklanılarak projenin ana hattı oluşturulmuştur. Amerika’da çalışan işçilerin daha rahat ve dayanıklı kıyafetlere sahip olması amaçlanarak yapılan kot pantolonların sonrasında büyük bir akıma dönüşüp Türkiye’ye dağılışındaki sebepler ve bu süreçte rol oynayan insanların üzerinde durulmuştur. Ayrıca markanın yerel medya ve dünya medyasında yaptığı reklam kampanyaları ve iş birliklerinin Mavi’nin marka isminin sağlamlaşması adına büyük rol oynadığından bahsedilmiştir. Dünya çapında tanınan manken ve tanınmış birçok isimle çalışan marka, aynı zamanda “çok mu çok oluyoruz.” sloganıyla kararlı ve kendine güvenen bir marka olduğunu göstermiştir.
Open Access
Origins of a consumer culture in an early modern context : Ottoman Bursa
(2006) Karababa, Eminegül
Studies on the origins of the modern consumer culture generally focus on the early modern western context with the inherent assumption that today’s modern consumer culture had its origins in the early modern west. This study examines origins of an early modern consumer culture in a non-western context; Ottoman Empire between the mid-sixteenth to mid-seventeenth centuries and investigates how particularities of the context shaped a different consumer culture. Specifically the study focuses the town of Bursa. In the Ottoman context, social structure provided differences from the previously theorized western contexts concerning consumer culture phenomena. Ottoman context had a different dominant class and relatively high level of upward mobility among the ranks. Ottoman dominant class allowed the entry of lowest echelons and had intergenerational downward mobility. Multiple data sources including archival data were used to conduct this historical research. Quantitative and qualitative data analysis techniques were complemented. Findings show that indeed an early modern consumer culture in a non-western context existed. In addition, the characteristics of the Ottoman social structure shaped a different Ottoman consumer culture both in terms of appropriation of different categories of goods and the processes of fashion and diffusion of goods.