Browsing by Subject "Business Strategy"

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • Thumbnail Image
    ItemOpen Access
    A case study: strategies for a medium size construction company group: Tavşanoğlu group of companies
    (1996) Tavşanoğlu, Ömer
    In highly competitive environment of construction industry, analysis of the industry, designation of the trends and synchronizing them with activities of a construction company is essential for the survival of the company. The main purpose of this thesis is to develop strategies for a medium size construction company group; Tav§anoglu Group of Companies. In doing that, the construction environment and how it behaves is explained with historical, economical, legal and competitive dimensions with the structure of the industry and trends in the industry. As being a case study Tav§ano^u Group of Companies; which is operating in domestic market is introduced and its activities are explained. Generic strategies and market opportunity matrix is proposed for Tav^anoglu Group of Companies with an appropriate structural model and supporting systems.
  • Thumbnail Image
    ItemOpen Access
    Competitiveness of Turkish construction firms in international markets and a case study: GAMA Industrial Plants Manufacturing and Erection Corp
    (1995) Sarıbaş, Aşkın
    The main purpose of this thesis is to find out and analyze the competitiveness and problems of Turkish construction firms in international markets. In doing that, the environment surrounding, some insights like globalization, new world order and trends in international contracting were also stressed and emphasized. Furthermore, an industry analysis by using Porter’s framework (Porter 1980) was also carried out. As being a case study, GAMA-Industrial Plants Manufacturing and Erection Corp. which is operating in both domestic and global construction markets and ranked as 94th biggest contractor in the world in 1994, was also introduced by making its competitiveness analysis and strategical planning with implementation proposals.