Effect of color on memory through signage systems in train stations
Author(s)
Advisor
Olguntürk, NilgünDate
2020-09Publisher
Bilkent University
Language
English
Type
ThesisItem Usage Stats
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Abstract
In complex buildings, it is important to remember the color of information while
finding the way with correct identifications. The purpose of the study is to
understand the relationship between misleading information and color with the
wayfinding process in train stations to compare different colors in terms of
recognition. Recognition of color is tested according to false memory studies with
misinformation paradigm. The experiment was conducted with six different colors;
orange, magenta, turquoise, purple, white, and black. The participants were a total of
ninety people of various ages and professions. The study was conducted in two
phases. Firstly, they answered questions about the viewing conditions of their
devices (smartphones, pad, laptop, and desktop). Secondly, they watched the first
and the second videos that consisted of different sign colors in a virtual train station
and answered questions that included images of the signage. It was found that there
was no difference between different colors on remembering the sign color,
misleading information, color scheme, location of the signage, color order, and color
pairing. The colors included in the study were remembered in all considerations.
The findings of the experiment can guide architects, interior architects and graphic
designers who may be interested in sign design.