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      • Applied Schools
      • School of Applied Technology and Management
      • Tourism and Hotel Management
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      The website design and the internet site marketing practices of upscale and luxury hotels in Turkey

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      Author
      Baloglu, S.
      Pekcan, Y. A.
      Date
      2006-02
      Source Title
      Tourism Management
      Print ISSN
      0261-5177
      Electronic ISSN
      1879-3193
      Publisher
      Pergamon Press
      Volume
      27
      Issue
      1
      Pages
      171 - 176
      Type
      Article
      Item Usage Stats
      158
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      1,527
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      Abstract
      Internet with current and emerging multimedia features provides ample opportunities and particularly useful for dealing with intangible nature of the service, and transforming marketing mix variables to capitalize on the informational and transactional potential of the Internet, and to gain a competitive advantage. This study utilizes content analysis to analyze the websites of a select group (4- and 5-star) of hotels in Turkey in terms of site design characteristics (interactivity, navigation, and functionality) and site marketing practices on the Internet. This study also investigates variations in design and use of marketing elements on the Internet based on hotel type (4- and 5-star resort and transient hotels). The findings showed that the hotels in Turkey are not utilizing the Internet to its full potential and effectively e-marketing their hotels regardless of the hotel type.
      Keywords
      4- and 5-star hotels
      Correspondence analysis
      Internet marketing
      Web design
      Turkey
      Permalink
      http://hdl.handle.net/11693/11486
      Published Version (Please cite this version)
      http://dx.doi.org/10.1016/j.tourman.2004.07.003
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      • Tourism and Hotel Management 54
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