Theses - Department of Graphic Design
Permanent URI for this community
Faculty of Art, Design And Architecture
Browse
Browsing Theses - Department of Graphic Design by Subject "Advertising"
Now showing 1 - 3 of 3
Results Per Page
Sort Options
Item Open Access A semiotical approach to analyze connoted values in advertising photography(Bilkent University, 1994) Sezgi, OsmanThe aim of this study is to establish a semiotical framework to analyze advertising photographs. In this context, first, the language and signs of advertising photography have been defined. Furthermore, relationships between codes and messages are critically analyzed in advertising photography that is a communication medium of consumer society. Later on, levels of the meaning in photographic images of advertisements are discussed. Lastly, rhetorical figures in advertising photography have been set. Chapter Three of this thesis represents an analysis of automobile advertisements selected from Renault and Tofaş.Item Open Access Subvertising versus advertising : a semiotical analysis of the culture jamming act(Bilkent University, 2005) Önal, BanuThis study examines the act of Culture Jamming on the basis of semiotic theory mainly by Ferdinand de Saussure and Roland Barthes. Accordingly, the analysis based on the examination of existing Culture Jamming examples. Depending on the related issues of Culture Jamming as a social phenomenon, history of advertising, ideology and propaganda are explored. This study also includes practical side that is conducted to a better understanding the act of Culture Jamming.Item Open Access A vanguard of postmodern condition: verbal and visual rhetoric in contemporary advertising(Bilkent University, 1995) Şenova, BaşakThe purpose of this study is to investigate the intersections of rhetoric in advertisements with the postmodern condition and to determine if postmodern condition reflects itself in advertisements. In this context^ semiological framework is taken as an approach to analyze the aspects concerning postmodern issues in advertising discourse. Finally^ it draws attention to consequences of postmodern advertising in respect of contemporary cultural condition.