This study examines the act of Culture Jamming on the basis of semiotic
theory mainly by Ferdinand de Saussure and Roland Barthes. Accordingly,
the analysis based on the examination of existing Culture Jamming
examples. Depending on the related issues of Culture Jamming as a social
phenomenon, history of advertising, ideology and propaganda are explored.
This study also includes practical side that is conducted to a better
understanding the act of Culture Jamming.