Politically motivated brand rejection

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dc.citation.epage217en_US
dc.citation.issueNumber2en_US
dc.citation.spage208en_US
dc.citation.volumeNumber62en_US
dc.contributor.authorSandıkcı, Ö.en_US
dc.contributor.authorEkici, A.en_US
dc.date.accessioned2016-02-08T10:05:24Z
dc.date.available2016-02-08T10:05:24Z
dc.date.issued2009en_US
dc.departmentFaculty of Business Administrationen_US
dc.description.abstractThis paper introduces the concept of politically motivated brand rejection (PMBR) as an emergent form of anti-consumption behavior. PMBR is the refusal to purchase and/or use a brand on a permanent basis because of its perceived association to a particular political ideology that the consumer opposes. Specifically, the paper discusses three distinct sets of political ideologies that can lead to rejection of certain brands by some consumers. These ideologies include predatory globalization, chauvinistic nationalism, and religious fundamentalism. The target of PMBR can be both local and global brands and consumers who engage in PMBR do not expect any change in marketing practice.en_US
dc.identifier.doi10.1016/j.jbusres.2008.01.028en_US
dc.identifier.issn0148-2963
dc.identifier.urihttp://hdl.handle.net/11693/22839
dc.language.isoEnglishen_US
dc.publisherElsevieren_US
dc.relation.isversionofhttp://dx.doi.org/10.1016/j.jbusres.2008.01.028en_US
dc.source.titleJournal of Business Researchen_US
dc.subjectAnti-consumptionen_US
dc.subjectBoycotten_US
dc.subjectBrand rejectionen_US
dc.subjectCoca Colaen_US
dc.subjectPolitical consumptionen_US
dc.subjectTurkeyen_US
dc.titlePolitically motivated brand rejectionen_US
dc.typeArticleen_US

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