Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers

Simple item page
buir.contributor.authorÇelik, Hafize
buir.contributor.orcidÇelik, Hafize|0000-0001-6521-7276
dc.citation.epage632en_US
dc.citation.issueNumber4en_US
dc.citation.spage616en_US
dc.citation.volumeNumber11en_US
dc.contributor.authorÇelik, Hafize
dc.contributor.authorWatson, F.
dc.date.accessioned2022-01-24T07:31:46Z
dc.date.available2022-01-24T07:31:46Z
dc.date.issued2021-11-04
dc.departmentDepartment of Managementen_US
dc.description.abstractPurpose – This paper aims to explore the complexity of the “leaky pipeline” of women in science, technology, engineering and maths (STEM) in the intriguing contexts where there are a high number of STEM graduates but a low number of women working in these fields. Design/methodology/approach – The authors conducted in-depth interviews with eight STEM “leavers” and eight“persisters” in Turkey to understand the multi-level influences on their career paths. Findings – The behavioural ecological model is applied to enrich the understanding of women’s attrition from STEM. The authors found a complex system of actors, relationships and influences that impact the negotiations of women’s felt misfit/love of their STEM career and changing self-actualisation. Practical implications – The authors highlight that social marketers should consider the complex influences on even the most individualistic-looking decisions to produce systemic change. Originality/value – This paper deepens the use of the behavioural ecological model in the ways that the layers of motivator and demotivator influences interact with women’s internal negotiations of career choice. The paper integrates classic theories (self-actualisation (Maslow, 1943) and two-factor model (Herzberg et al., 1959)) within systems social marketingen_US
dc.identifier.doi10.1108/JSOCM-03-2021-0051en_US
dc.identifier.issn2042-6763
dc.identifier.urihttp://hdl.handle.net/11693/76759
dc.language.isoEnglishen_US
dc.publisherEmeralden_US
dc.relation.isversionofhttps://doi.org/10.1108/JSOCM-03-2021-0051en_US
dc.source.titleJournal of Social Marketingen_US
dc.subjectGender equalityen_US
dc.subjectLeaky pipelineen_US
dc.subjectMacro-social marketingen_US
dc.subjectSystems social marketingen_US
dc.subjectBehavioural ecological modelen_US
dc.subjectWomen in STEMen_US
dc.titleUnderstanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careersen_US
dc.typeArticleen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Understanding_the_leaky_pipeline_system_Behavioural_ecological_approach_to_the_social_marketing _of_ women_thriving_in_STEM_careers.pdf
Size:
516.06 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.69 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Department of Management