Metaphors of consumer desire

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Metaphors_of_Consumer_Desire.pdf (509.47 KB)

Date

1996

Authors

Ger, G.
Belk, R. W.
Askegaard, S.

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Abstract

Source Title

Advances in Consumer Research

Publisher

Association for Consumer Research

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http://hdl.handle.net/11693/48974

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Scholarly Publications - Management

Language

English

Type

Article