The positive and negative effects of marketing on socioeconomic development: the Turkish case

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dc.citation.epage254en_US
dc.citation.issueNumber3en_US
dc.citation.spage229en_US
dc.citation.volumeNumber15en_US
dc.contributor.authorGer, G.en_US
dc.date.accessioned2016-02-08T10:55:03Z
dc.date.available2016-02-08T10:55:03Z
dc.date.issued1992en_US
dc.description.abstractSome observations and thoughts about domestic and international interactions between marketing and economic, sociopolitical, and cultural factors are presented using Turkish examples. These interactions are discussed in terms of satisfaction of the needs (having, actualization, and social) of the three parties that seem to be differentially influenced by marketing: over- and underprivileged individuals, the society, and the businesses. In particular, the attention is drown to the fact that whereas marketing has had mainly positive effects on the country's privileged consumers, the poor consumers have seldom benefitted. The author suggests a number of actions, to be taken by business and non-business organizations, that could increase the need satisfaction of each of the parties. © 1992 Kluwer Academic Publishers.en_US
dc.description.provenanceMade available in DSpace on 2016-02-08T10:55:03Z (GMT). No. of bitstreams: 1 bilkent-research-paper.pdf: 70227 bytes, checksum: 26e812c6f5156f83f0e77b261a471b5a (MD5) Previous issue date: 1992en
dc.identifier.doi10.1007/BF01017575en_US
dc.identifier.issn0168-7034
dc.identifier.urihttp://hdl.handle.net/11693/26103
dc.language.isoEnglishen_US
dc.publisherSpringer New York LLCen_US
dc.relation.isversionofhttp://dx.doi.org/10.1007/BF01017575en_US
dc.source.titleJournal of Consumer Policyen_US
dc.titleThe positive and negative effects of marketing on socioeconomic development: the Turkish caseen_US
dc.typeArticleen_US

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