Advertising agency scene in Saudi Arabia

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dc.citation.epage8en_US
dc.citation.issueNumber1en_US
dc.citation.spage1en_US
dc.citation.volumeNumber21en_US
dc.contributor.authorErdem, Orhamen_US
dc.contributor.authorTuncalp, Seçilen_US
dc.date.accessioned2018-04-12T13:51:23Z
dc.date.available2018-04-12T13:51:23Z
dc.date.issued1998en_US
dc.departmentDepartment of Managementen_US
dc.description.abstractLooks at advertising agencies in Saudi Arabia and describes their strengths and the facilities they can offer. Focuses on five major advertising agencies – Tihama for Advertising, Public Relations and Marketing; United Outdoor Advertising Company Ltd.; Raed Marketing and Advertising; Narwah Public Relations, Advertising and Marketing; and Transworld Publicity Limited – and mentions five others. Explores the history of advertising in Saudi Arabia; it's a relatively new industry built on the crude oil boom of 1973, when the Saudis embarked on an intensive economic development programme. © 1998, MCB UP Limiteden_US
dc.identifier.doi10.1108/01409179810781301en_US
dc.identifier.issn1409174
dc.identifier.urihttp://hdl.handle.net/11693/38234
dc.language.isoEnglishen_US
dc.relation.isversionofhttp://dx.doi.org/10.1108/01409179810781301en_US
dc.source.titleManagement Research Newsen_US
dc.subjectAdvertising agenciesen_US
dc.subjectEconomic growthen_US
dc.subjectPromotionen_US
dc.subjectSaudi Arabiaen_US
dc.titleAdvertising agency scene in Saudi Arabiaen_US
dc.typeReviewen_US

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