Subsidiary marketing strategy implementation (SMSI): the missing link of international marketing strategy research

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dc.citation.epage245en_US
dc.citation.spage209en_US
dc.contributor.authorGencturk, E.en_US
dc.contributor.authorKandemir, D.en_US
dc.date.accessioned2018-04-12T13:41:12Z
dc.date.available2018-04-12T13:41:12Z
dc.date.issued2011en_US
dc.departmentDepartment of Managementen_US
dc.identifier.isbn9781849803021
dc.identifier.urihttp://hdl.handle.net/11693/37949
dc.language.isoEnglishen_US
dc.publisherEdward Elgar Publishing Ltd.en_US
dc.source.titleHandbook of Research in International Marketing, Second Editionen_US
dc.titleSubsidiary marketing strategy implementation (SMSI): the missing link of international marketing strategy researchen_US
dc.typeBook Chapteren_US

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