Visitor attention in exhibitions: the Impact of exhibit objects’ ordinal position, relative size, and proximity to larger objects

dc.citation.epage28en_US
dc.citation.spage1en_US
dc.contributor.authorZıraman, A. T.en_US
dc.contributor.authorImamoğlu, Ç.en_US
dc.date.accessioned2019-02-21T16:07:03Z
dc.date.available2019-02-21T16:07:03Z
dc.date.issued2018en_US
dc.departmentDepartment of Interior Architecture and Environmental Designen_US
dc.description.abstractThe main aim of the present study was to explore the impact of three stimulus-related variables—that is, ordinal position of viewing, relative size of exhibit objects, and proximity to larger sized objects—on visitor attention and interest in exhibitions. A field experiment that utilized timing and tracking through unobtrusive observation, as well as a questionnaire, was conducted with 120 participants in one control and three experimental conditions. The results suggest that (a) visitor attention declines across ordinal position, being interrupted in the experimental conditions by the presence of a larger object; (b) larger exhibit objects attract and hold more attention than smaller ones, especially those adjacent to (and appear before rather than after) the larger object; and (c) while larger objects attract more attention on an individual comparison, they seem to have a suppressing effect on the overall level of attention to the exhibition compared with the control condition.
dc.description.provenanceMade available in DSpace on 2019-02-21T16:07:03Z (GMT). No. of bitstreams: 1 Bilkent-research-paper.pdf: 222869 bytes, checksum: 842af2b9bd649e7f548593affdbafbb3 (MD5) Previous issue date: 2018en
dc.identifier.doi10.1177/0013916518804017
dc.identifier.issn0013-9165
dc.identifier.urihttp://hdl.handle.net/11693/50344
dc.language.isoEnglish
dc.publisherSAGE Publications
dc.relation.isversionofhttps://doi.org/10.1177/0013916518804017
dc.source.titleEnvironment and Behavioren_US
dc.subjectExhibit object salienceen_US
dc.subjectExhibit object sizeen_US
dc.subjectOrdinal positionen_US
dc.subjectVisitor attentionen_US
dc.subjectVisitor interesten_US
dc.titleVisitor attention in exhibitions: the Impact of exhibit objects’ ordinal position, relative size, and proximity to larger objectsen_US
dc.typeArticleen_US

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