Mood playlists, biopower, and the “functional turn” in online media: What happens when a pre-digital social control technology is transferred to the internet?

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buir.contributor.authorKarakayalı, Nedim
buir.contributor.authorAlpertan, Barış
dc.citation.epage34en_US
dc.citation.issueNumber1en_US
dc.citation.spage20en_US
dc.citation.volumeNumber37en_US
dc.contributor.authorKarakayalı, Nedim
dc.contributor.authorAlpertan, Barış
dc.date.accessioned2022-02-15T09:28:54Z
dc.date.available2022-02-15T09:28:54Z
dc.date.issued2020-11-02
dc.departmentDepartment of Political Science and Public Administrationen_US
dc.description.abstractIn this article, we explore the transfer of functional music as a social control technology from pre-digital to digital media. Muzak, the closest ancestor of online functional music, was expert-designed to improve worker productivity. Ironically, today users themselves are creating mood playlists to enhance their work performance and to manage their emotional states in everyday life contexts. We examine the motivations and practices of users by analyzing their comments on online forums and the descriptions they attach to the mood playlists they create. Our findings indicate that functional music goes through a significant transformation in online media, which brings forth both an expansion of its social control effects and the emergence of novel uses that have a rather ambiguous relationship with social control. We propose that this double mechanism can be used as a basic model for analyzing the interactions between biopower and new media.en_US
dc.identifier.doi10.1080/01972243.2020.1826616en_US
dc.identifier.eissn1087-6537
dc.identifier.issn0197-2243
dc.identifier.urihttp://hdl.handle.net/11693/77365
dc.language.isoEnglishen_US
dc.publisherTaylor & Francisen_US
dc.relation.isversionofhttps://doi.org/10.1080/01972243.2020.1826616en_US
dc.source.titleThe Information Societyen_US
dc.subjectAffect managementen_US
dc.subjectBiopoliticsen_US
dc.subjectEveryday lifeen_US
dc.subjectFunctional musicen_US
dc.subjectMood playlistsen_US
dc.subjectMusic streaming servicesen_US
dc.subjectSocial controlen_US
dc.subjectTechnologies of poweren_US
dc.titleMood playlists, biopower, and the “functional turn” in online media: What happens when a pre-digital social control technology is transferred to the internet?en_US
dc.typeArticleen_US

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