Exploring new product portfolio management decisions: the role of managers' dispositional traits

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dc.citation.epage143en_US
dc.citation.issueNumber1en_US
dc.citation.spage127en_US
dc.citation.volumeNumber38en_US
dc.contributor.authorMcNally, R. C.en_US
dc.contributor.authorDurmusoglu, S. S.en_US
dc.contributor.authorCalantone, R. J.en_US
dc.contributor.authorHarmancioglu, N.en_US
dc.date.accessioned2016-02-08T10:05:49Z
dc.date.available2016-02-08T10:05:49Z
dc.date.issued2009en_US
dc.departmentFaculty of Business Administrationen_US
dc.description.abstractProduct strategy links to new product development (NPD) through new product portfolio management (NPPM). This dynamic decision process addresses the strategy implementation questions of identifying which new product ideas to pursue and their relative priorities. Despite the importance of NPPM in implementing product strategy, firms exhibit substantial performance-affecting differences. We investigate one potential source for such differences by examining the impact of managers' dispositional factors as a possible explanation. Using a case study research method, we examine differences in NPPM strategies and managers' revealed dispositional traits across three divisions of a single conglomerate firm operating in different business-to-business markets. Based on our analysis, we offer propositions relating managers' dispositions to NPPM strategy: analytic cognitive style is associated with balance, ambiguity tolerance is associated with strategic fit, and leadership style is associated with the relative weights applied to each dimension.en_US
dc.identifier.doi10.1016/j.indmarman.2007.09.006en_US
dc.identifier.issn0019-8501
dc.identifier.urihttp://hdl.handle.net/11693/22865
dc.language.isoEnglishen_US
dc.publisherElsevieren_US
dc.relation.isversionofhttp://dx.doi.org/10.1016/j.indmarman.2007.09.006en_US
dc.source.titleIndustrial Marketing Managementen_US
dc.subjectAmbiguity toleranceen_US
dc.subjectAnalytic cognitive styleen_US
dc.subjectCase studiesen_US
dc.subjectLeadership styleen_US
dc.subjectManagers' dispositionsen_US
dc.subjectNew product portfolio managementen_US
dc.titleExploring new product portfolio management decisions: the role of managers' dispositional traitsen_US
dc.typeArticleen_US

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