Marketing for socialism: soviet cosmetics in the 1930s

dc.citation.epage	487	en_US
dc.citation.issueNumber	3	en_US
dc.citation.spage	461	en_US
dc.citation.volumeNumber	87	en_US
dc.contributor.author	Kravets, O.	en_US
dc.contributor.author	Sandıkçı, Ö.	en_US
dc.date.accessioned	2015-07-28T12:00:39Z
dc.date.available	2015-07-28T12:00:39Z
dc.date.issued	2013-10-28	en_US
dc.department	Department of Management	en_US
dc.description.abstract	This article examines the marketing practices of the Soviet state trust for cosmetics, TeZhe, in the 1930s. Drawing on company records, industry reports, and popular press, we show that TeZhe used an array of marketing tactics, which were similar to those of the Western manufacturers. However, TeZhe's marketing was aligned with the state's economic and sociocultural initiatives and shaped by the ideological dictates of the Soviet system.	en_US
dc.identifier.doi	10.1017/S000768051300072X	en_US
dc.identifier.eissn	2044-768X
dc.identifier.issn	0007-6805
dc.identifier.uri	http://hdl.handle.net/11693/12224
dc.language.iso	English	en_US
dc.publisher	Cambridge University Press	en_US
dc.relation.isversionof	http://dx.doi.org/10.1017/S000768051300072X	en_US
dc.source.title	Business History Review	en_US
dc.subject	Creation	en_US
dc.subject	Russia	en_US
dc.subject	Gender	en_US
dc.subject	Women	en_US
dc.subject	Art	en_US
dc.title	Marketing for socialism: soviet cosmetics in the 1930s	en_US
dc.type	Article	en_US

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