Examining proactive strategic decision-making flexibility in new product development

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dc.citation.epage622en_US
dc.citation.issueNumber4en_US
dc.citation.spage608en_US
dc.citation.volumeNumber29en_US
dc.contributor.authorKandemir, D.en_US
dc.contributor.authorAcur, N.en_US
dc.date.accessioned2016-02-08T09:46:00Z
dc.date.available2016-02-08T09:46:00Z
dc.date.issued2012en_US
dc.departmentDepartment of Managementen_US
dc.description.abstractWhile strategic flexibility is widely accepted as a prerequisite for a firm's success, its application in strategic decision making to a firm's new product development (NPD) activities is limited to only a few studies. Furthermore, many organizations still have difficulties creating proactive strategic flexibility in their decision-making processes. Past research studies have largely ignored the relationship between strategic decision-making flexibility and firms' resources and/or capabilities and success in the context of NPD. This study advances strategic flexibility by adopting the proactive approach of NPD decision-making flexibility and by examining its role in translating organizational resources and capabilities into NPD success. This study draws upon the resources, capabilities (i.e., flexibility), and performance framework to show how proactive strategic decision-making flexibility plays a crucial role in developing new products that can create new opportunities and comply with market needs. Therefore, this research aims to (1) develop an operational definition of strategic decision-making flexibility and (2) propose a framework to understand the drivers and the subsequent new product performance outcomes of strategic decision-making flexibility. This study adopts the proactive perspective of strategic decision-making flexibility and defines it as a capability that enables firms to develop NPD strategies to respond to future changes in the environment. The analysis, based on data collected from 103 European firms, shows that that the effects of long-term orientation, strategic planning, internal commitment, and innovative climate on proactive strategic decision-making flexibility are significant. The findings indicate specifically the roles of both champions and gatekeepers, who infuse a firm's knowledge with a clear understanding of its resources, constraints, and market needs, thereby enhancing decision makers' motivation to behave proactively to precipitate transformation. The results also reveal a positive association between proactive strategic decision-making flexibility and NPD performance outcomes. As such, strategic flexibility provides firms with an ability to adapt to changing environments and to create new market opportunities, product, and technological arenas, and to deliver successful new products. When firms open new market, technological, and product arenas, they can easily foresee their new demands and changes and successfully deliver new products, meeting customer needs/demands, and offering benefits such as quality, cost, and timeliness. This study therefore provides a valuable reference point for future research in strategic decision-making flexibility in NPD.en_US
dc.description.provenanceMade available in DSpace on 2016-02-08T09:46:00Z (GMT). No. of bitstreams: 1 bilkent-research-paper.pdf: 70227 bytes, checksum: 26e812c6f5156f83f0e77b261a471b5a (MD5) Previous issue date: 2012en
dc.identifier.doi10.1111/j.1540-5885.2012.00928.xen_US
dc.identifier.issn0737-6782
dc.identifier.urihttp://hdl.handle.net/11693/21415
dc.language.isoEnglishen_US
dc.publisherWiley-Blackwell Publishingen_US
dc.relation.isversionofhttp://dx.doi.org/10.1111/j.1540-5885.2012.00928.xen_US
dc.source.titleJournal of Product Innovation Managementen_US
dc.subjectChanging environmenten_US
dc.subjectCustomer needen_US
dc.subjectDecision makersen_US
dc.subjectDecision making processen_US
dc.subjectLong-term orientationen_US
dc.subjectMarket needsen_US
dc.subjectMarket opportunitiesen_US
dc.subjectNew producten_US
dc.subjectNew product developmenten_US
dc.subjectNew product performanceen_US
dc.subjectOperational definitionen_US
dc.subjectPerformance outcomeen_US
dc.subjectPro-active approachen_US
dc.subjectReference pointsen_US
dc.subjectResearch studiesen_US
dc.subjectStrategic decision makingen_US
dc.subjectStrategic flexibilityen_US
dc.subjectCommerceen_US
dc.subjectDecision makingen_US
dc.subjectIndustryen_US
dc.subjectResearchen_US
dc.subjectProduct developmenten_US
dc.titleExamining proactive strategic decision-making flexibility in new product developmenten_US
dc.typeArticleen_US

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