Neocoloniality of marketing communications in the global south

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buir.contributor.authorGer, Güliz
buir.contributor.orcidGer, Güliz|0000-0002-7665-046X
dc.citation.epage16
dc.citation.spage7
dc.contributor.authorGer, Güliz
dc.date.accessioned2025-02-19T13:54:39Z
dc.date.available2025-02-19T13:54:39Z
dc.date.issued2024-04-21
dc.departmentDepartment of Management
dc.description.abstractMarketing communications, like other cultural products and popular culture, shape and are shaped by the society that produces them. They mirror the predominant values, worries, aspirations, and ideals of a society.
dc.description.provenanceSubmitted by Serdar Sevin (serdar.sevin@bilkent.edu.tr) on 2025-02-19T13:54:39Z No. of bitstreams: 1 Neocoloniality_of_Marketing_Communications_in_the_Global_South.pdf: 238200 bytes, checksum: 457d4fa74714c6bb0a6d7ffd29d38ec2 (MD5)en
dc.description.provenanceMade available in DSpace on 2025-02-19T13:54:39Z (GMT). No. of bitstreams: 1 Neocoloniality_of_Marketing_Communications_in_the_Global_South.pdf: 238200 bytes, checksum: 457d4fa74714c6bb0a6d7ffd29d38ec2 (MD5) Previous issue date: 2024-04-21en
dc.identifier.doi10.1007/978-981-97-0285-5_2
dc.identifier.isbn978-981970285-5
dc.identifier.isbn978-981970284-8
dc.identifier.urihttps://hdl.handle.net/11693/116455
dc.language.isoEnglish
dc.publisherSpringer Nature
dc.relation.ispartofPostcolonial marketing communication
dc.relation.isversionofhttps://dx.doi.org/10.1007/978-981-97-0285-5_2
dc.rightsCC BY 2.0 (Attribution 2.0 Generic)
dc.rights.urihttps://creativecommons.org/licenses/by/2.0/deed.en
dc.source.titleSpringer Nature Link
dc.titleNeocoloniality of marketing communications in the global south
dc.typeBook Chapter

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