Her şey dahil sistemini Türkiye’de başlatan otel: Magic Life

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2023

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Bilkent University

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Turkish

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Ayşe Sıla Önder, HIST200-12 (2023-2024 Fall); 1

Abstract

Türk turizmi, politikalar ve teşvikler sonucunda 1980’li yıllardan itibaren bir artış trendine girmiştir. Bununla beraber 1990 yılında açılan Magic Life Otel zincirinin ilk oteli Magic Life Marmaris, ilk defa her şey dahil konseptini misafirlerine sunmuştur. Bu konseptin müşteriler tarafından benimsenmesi Türkiye’de kıyı turizminde hizmet veren tesislerin konseptlerinin değişerek her şey dahil sistemini benimsemesine sebebiyet vermiştir. Her şey dahil otellerin artışı; bulundukları bölgedeki kültürel, ekonomik ve sosyolojik değişimleri de beraberinde getirmiştir.


Turkish tourism has entered an increasing trend since the 1980s as a result of policies and incentives. In addition, Magic Life Marmaris, the first hotel of the Magic Life Hotel Group, opened in the 1990, was a pioneer in its field and offered the all-inclusive concept to its guests. This situation has caused the concepts of the facilities serving in coastal tourism to change over time and adopt the all-inclusive system. The increase in all-inclusive hotels has brought about cultural, economic, and sociological changes in the region where they are located.

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