The automobile market in Saudi Arabia: implications for export marketing planning

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dc.citation.epage36en_US
dc.citation.issueNumber1en_US
dc.citation.spage28en_US
dc.citation.volumeNumber11en_US
dc.contributor.authorTuncalp, S.en_US
dc.date.accessioned2019-02-19T06:23:58Z
dc.date.available2019-02-19T06:23:58Z
dc.date.issued1993en_US
dc.departmentDepartment of Managementen_US
dc.description.abstractProvides an analysis of the marketing environment for car exporters to Saudi Arabia. Despite the fact that the Kingdom presents lucrative opportunities for car exporters, Saudi Arabia was the second largest market in the world for Japanese car exporters during the early 1980s. Contends that a number of unique social, economic, environmental, demographic and religious factors make this market highly complex. Success hinges on a clear understanding of the market conditions and on emulating some of the innovative marketing tactics of the successful participants.en_US
dc.identifier.doi10.1108/02634509310024164en_US
dc.identifier.eissn1758-8049en_US
dc.identifier.issn0263-4503
dc.identifier.urihttp://hdl.handle.net/11693/49581
dc.language.isoEnglishen_US
dc.publisherEmerald Publishingen_US
dc.relation.isversionofhttps://doi.org/10.1108/02634509310024164en_US
dc.source.titleMarketing Intelligence & Planningen_US
dc.subjectExporten_US
dc.subjectMarketingen_US
dc.subjectMotor industryen_US
dc.subjectSaudi Arabiaen_US
dc.titleThe automobile market in Saudi Arabia: implications for export marketing planningen_US
dc.typeArticleen_US

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