Colour, emotion, and behavioral intentions in city hotel guestrooms

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buir.contributor.authorBilal, Selin Yar
buir.contributor.authorAslanoğlu, Rengin
buir.contributor.authorOlguntürk, Nilgün
buir.contributor.orcidBilal, Selin Yar|0000-0001-7900-7376
buir.contributor.orcidAslanoğlu, Rengin|0000-0002-8002-5069
buir.contributor.orcidOlguntürk, Nilgün|0000-0001-7947-1101
dc.citation.epage12en_US
dc.citation.spage1en_US
dc.citation.volumeNumberEarly Viewen_US
dc.contributor.authorBilal, Selin Yar
dc.contributor.authorAslanoğlu, Rengin
dc.contributor.authorOlguntürk, Nilgün
dc.date.accessioned2022-01-28T13:17:06Z
dc.date.available2022-01-28T13:17:06Z
dc.date.issued2021-10-25
dc.departmentDepartment of Interior Architecture and Environmental Designen_US
dc.description.abstractThis study explores the effects of colours on people's emotional states and behavioral intentions in a real-world city hotel guestroom. For this study, blue, yellow, and gray were selected. According to literature, when it is desired to make a change on colour scheme in hotel rooms, the alteration should be applied to secondary colour while keeping the dominant colour constant. Thus, in this study, the alterations of colour scheme are only applied to bedspread and pillows fabrics. As results indicate, blue and yellow are associated with pleasure and arousal, whereas the gray colour evokes displeasure and no arousal. Yellow and blue are found to cause approach behavior in terms of customer loyalty, while the colour gray is found to cause avoidance behavior in city hotel guestrooms. There is a positive relationship between both pleasure and approach behavior and between arousal and approach behavior. The results can be useful for interior architects, designers, and hoteliers who emphasize touching guests' emotions and increasing approach behavior by creating favorable colour schemes. This study combines colour, emotion, and behavioral intentions in hospitality context which plays an essential role in filling gap in the literature about the effects of colour in a hospitality context.en_US
dc.description.provenanceSubmitted by Samet Emre (samet.emre@bilkent.edu.tr) on 2022-01-28T13:17:06Z No. of bitstreams: 1 Colour,_emotion,_and_behavioral_intentions_in_city_hotel_guestrooms.pdf: 3533068 bytes, checksum: b679b0d7f135207cb0036933024b58c9 (MD5)en
dc.description.provenanceMade available in DSpace on 2022-01-28T13:17:06Z (GMT). No. of bitstreams: 1 Colour,_emotion,_and_behavioral_intentions_in_city_hotel_guestrooms.pdf: 3533068 bytes, checksum: b679b0d7f135207cb0036933024b58c9 (MD5) Previous issue date: 2021-10-25en
dc.embargo.release2023-10-25
dc.identifier.doi10.1002/col.22746en_US
dc.identifier.issn0361-2317
dc.identifier.urihttp://hdl.handle.net/11693/76886
dc.language.isoEnglishen_US
dc.publisherJohn Wiley & Sons, Incen_US
dc.relation.isversionofhttps://doi.org/10.1002/col.22746en_US
dc.source.titleColor Research & Applicationen_US
dc.subjectBehavioral intentionsen_US
dc.subjectColour schemeen_US
dc.subjectEmotionen_US
dc.subjectGuestroomsen_US
dc.subjectHotelsen_US
dc.titleColour, emotion, and behavioral intentions in city hotel guestroomsen_US
dc.typeArticleen_US

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