Outdoor media planning in Saudi Arabia: availability and effectiveness

dc.citation.epage154en_US
dc.citation.issueNumber2en_US
dc.citation.spage146en_US
dc.citation.volumeNumber22en_US
dc.contributor.authorTuncalp, S.en_US
dc.date.accessioned2019-02-13T16:05:29Z
dc.date.available2019-02-13T16:05:29Z
dc.date.issued1994en_US
dc.departmentDepartment of Managementen_US
dc.description.abstractAlthough this paper did not form part of the programme for the Dubai Conference it deals with an important topic regarding advertising in this area. Outdoor advertising is a very effective marketing tool in Saudi Arabia, the most lucrative market in the Middle East. But, warns the author of this paper, before embarking upon a fully-fledged outdoor advertising campaign, do your homework thoroughly.en_US
dc.identifier.issn0923-5957
dc.identifier.urihttp://hdl.handle.net/11693/49468
dc.language.isoEnglishen_US
dc.publisherEuropean Society for Opinion and Marketing Researchen_US
dc.source.titleMarketing & Research Todayen_US
dc.titleOutdoor media planning in Saudi Arabia: availability and effectivenessen_US
dc.typeArticleen_US

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