Outdoor media planning in Saudi Arabia: availability and effectiveness
| dc.citation.epage | 154 | en_US |
| dc.citation.issueNumber | 2 | en_US |
| dc.citation.spage | 146 | en_US |
| dc.citation.volumeNumber | 22 | en_US |
| dc.contributor.author | Tuncalp, S. | en_US |
| dc.date.accessioned | 2019-02-13T16:05:29Z | |
| dc.date.available | 2019-02-13T16:05:29Z | |
| dc.date.issued | 1994 | en_US |
| dc.department | Department of Management | en_US |
| dc.description.abstract | Although this paper did not form part of the programme for the Dubai Conference it deals with an important topic regarding advertising in this area. Outdoor advertising is a very effective marketing tool in Saudi Arabia, the most lucrative market in the Middle East. But, warns the author of this paper, before embarking upon a fully-fledged outdoor advertising campaign, do your homework thoroughly. | en_US |
| dc.identifier.issn | 0923-5957 | |
| dc.identifier.uri | http://hdl.handle.net/11693/49468 | |
| dc.language.iso | English | en_US |
| dc.publisher | European Society for Opinion and Marketing Research | en_US |
| dc.source.title | Marketing & Research Today | en_US |
| dc.title | Outdoor media planning in Saudi Arabia: availability and effectiveness | en_US |
| dc.type | Article | en_US |
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