A model of consumer life-satisfaction amidst the COVID-19 pandemic: Evidence and policy implications

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buir.contributor.authorEkici, Ahmet
dc.citation.epage22en_US
dc.citation.issueNumberOnline Version of Record before inclusion in an issueen_US
dc.citation.spage1en_US
dc.citation.volumeNumberEarly Viewen_US
dc.contributor.authorEkici, Ahmet
dc.contributor.authorWatson, F.
dc.date.accessioned2022-02-16T19:06:45Z
dc.date.available2022-02-16T19:06:45Z
dc.date.issued2021-06-26
dc.departmentDepartment of Managementen_US
dc.description.abstractThe COVID-19 pandemic has dramatically impacted the lives of consumers across the globe. What guidance can consumer researchers and policymakers provide consumers to elicit adaptive responses that contribute to their life-satisfaction under these adverse conditions? To this end, we develop and test an adaptive response model and demonstrate its impact on the life-satisfaction of the consumers experiencing the pandemic in Turkey. Our model suggests that amidst COVID-19, seeking emotional help triggers the positivity in people, which in turn increases life-satisfaction. Moreover, turning to religion to deal with the challenges of the pandemic leads to positivity and hope, which in turn positively affect life-satisfaction. Importantly, “escape” behaviors (such as excessive work or time spent in online shows/games) reduce positivity and hope in consumers, thus negatively impacting life-satisfaction. The paper discusses the conceptual and public policy implications of the results and offers recommendations for future research.en_US
dc.identifier.doi10.1111/joca.12393en_US
dc.identifier.issn0022-0078
dc.identifier.urihttp://hdl.handle.net/11693/77434
dc.language.isoEnglishen_US
dc.publisherWiley-Blackwell Publishing,en_US
dc.relation.isversionofhttps://doi.org/10.1111/joca.12393en_US
dc.source.titleJournal_of_Consumer_Affairsen_US
dc.subjectCovid-19 pandemicen_US
dc.subjectEscape behavioren_US
dc.subjectLife satisfactionen_US
dc.titleA model of consumer life-satisfaction amidst the COVID-19 pandemic: Evidence and policy implicationsen_US
dc.typeArticleen_US

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