The future of gender and gender equality online: a scenario analysis of ımaginaries on gender and social media platforms

Abstract

The emergence and growth of the internet and social media platforms have engendered significant transformations in everyday life, affecting not only society’s most innermost life but also its structural organization. This digital realm impacts gender equality, giving rise to spaces for feminist community building and activism, but at the same time enabling online gender harassment and violence. Our aim was to construct possible scenarios of the future, focusing on foreseeable consequences of social media on gender (in)equality in Europe. Using the Delphi+ method, we generated diverse future scenarios envisioning the intersection of gender and social media platforms. Through an analysis of these scenarios, we identified three recurring themes situated on a continuum from utopian to dystopian perspectives, including various positions in relation to the question of social media as safe or unsafe spaces. This study then provides us with possible imaginaries in relation to gender and social media platforms. © 2024 Polish Communication Association. All rights reserved.