“Waging war” for doing good? The fortune global 500’s framing of corporate responses to COVID-19 pandemic

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buir.contributor.authorAkşak, Emel Özdora
buir.contributor.orcidAkşak, Emel Özdora|0000-0002-8818-7265
dc.citation.epage19en_US
dc.citation.issueNumber5en_US
dc.citation.spage1en_US
dc.citation.volumeNumber14en_US
dc.contributor.authorUysal, Nur
dc.contributor.authorAkşak, Emel Özdora
dc.date.accessioned2023-02-28T10:31:27Z
dc.date.available2023-02-28T10:31:27Z
dc.date.issued2022-03-01
dc.departmentDepartment of Communication and Designen_US
dc.description.abstractThis study examined corporate social responsibility (CSR) communication and pandemic responses of large corporations across multiple industries in a global context. Specifically, this research (1) described the state of CSR communication during the pandemic, and (2) identified how top global Fortune 500 corporations framed their COVID-19 pandemic responses as part of their social advocacy. An in-depth content analysis of the corporate communication messages revealed that top global corporations positioned their pandemic responses as an extension of their ongoing CSR commitment, prioritizing their philanthropic responsibilities over the ethical, legal, and economic responsibilities. They often relied on war metaphors, portraying the virus as the “common enemy” and employees as “heroes,” and highlighted their leadership role in the global “fight” against the pandemic as a “partner” of governments, “protector” of employees, and “supporter” of the communities. Analyzing a large data set from a global perspective, this study provides a comprehensive look at the state of CSR communication during the pandemic and demonstrates how corporations as authoritative societal actors help shape the ongoing discourse on the global COVID-19 pandemic. Thus, the study makes several practical and theoretical contributions to sustainability research and our understanding of the evolving relationship between business and society. © 2022 by the authors. Licensee MDPI, Basel, Switzerland.en_US
dc.identifier.doi10.3390/su14053012en_US
dc.identifier.issn20711050
dc.identifier.urihttp://hdl.handle.net/11693/111904
dc.language.isoEnglishen_US
dc.publisherMDPIen_US
dc.relation.isversionofhttps://dx.doi.org/10.3390/su14053012en_US
dc.source.titleSustainability (Switzerland)en_US
dc.subjectContent analysisen_US
dc.subjectCorporate communicationen_US
dc.subjectCorporate social activismen_US
dc.subjectCorporate social responsibilityen_US
dc.subjectFramingen_US
dc.subjectPandemic discourseen_US
dc.title“Waging war” for doing good? The fortune global 500’s framing of corporate responses to COVID-19 pandemicen_US
dc.typeArticleen_US

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