AI-driven experiences in cultural and creative industries: a review of literature and development of a multifaceted framework

Abstract

Cultural and Creative Industries (CCIs) are at the forefront of Industry 5.0, where cultural experiences are increasingly shaped by emerging technologies, especially Artificial Intelligence (AI). This review investigates how AI-driven experiences are being integrated into CCIs. Using a systematic literature review, it investigates current applications, highlights research gaps, and reflects on the possible implications of AI for cultural experience. The review combines quantitative bibliometric analysis with qualitative content analysis and follows PRISMA guidelines to ensure methodological rigor. In addition to mapping the existing body of research, the study proposes a multifaceted framework to support the design of AI-driven experiences in CCIs. Rather than offering definitive answers, it provides an initial reference point for future research and practice. It contributes to early discussions around the role of AI-driven experiences in arts and culture and raises questions about how these developments may evolve.