Separation and normalization in multi-attribute decision models for investment evaluation

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Abstract

The separation of the evaluation attributes into two distinct subsets, objective and subjective measures, is discussed. The use of normalization over the alternatives for each subjective attribute is shown to lead to erroneous choices in certain situations. © 1991 Taylor and Francis Group, LLC.

Source Title

Engineering Economist

Publisher

Taylor & Francis

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Citation

Published Version (Please cite this version)

Language

English