The Influence of DINESCAPE on emotions and behavioral intentions of customers

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buir.advisorDemirkan, Halime
dc.contributor.authorYekanialibeiglou, Sepideh
dc.date.accessioned2016-07-20T11:40:50Z
dc.date.available2016-07-20T11:40:50Z
dc.date.copyright2015-07
dc.date.issued2015-07
dc.date.submitted2015-08-31
dc.departmentDepartment of Interior Architecture and Environmental Designen_US
dc.descriptionCataloged from PDF version of article.en_US
dc.descriptionThesis (M.S.): Bilkent University, Department of Interior Architecture and Environmental Design, İhsan Doğramacı Bilkent University, 2015.en_US
dc.descriptionIncludes bibliographical references (leaves 76-85).en_US
dc.description.abstractThis study explores the impacts of physical environmental items (DINESCAPE) on emotions and behavioral intentions of customers at an upscale restaurant. The theoretical framework is grounded on the Mehrabian- Russell model which suggests that any environment will evoke one of the three emotional states: pleasure, arousal, and dominance. A field study approach is used in this study and conducted with 152 participants who were dining at a restaurant. Among upscale restaurants in Ankara, two branches of Midpoint chain restaurants were selected as the case study to evaluate the influence of the DINESCAPE items in evoking emotional states that have an impact on behavioral intentions of customers. Using the multiple regression analysis, the findings indicated that the facility aesthetic has a positive effect on arousal dimension; layout on arousal and dominance dimensions; table set up on pleasure dimension; and ambience on pleasure and dominance dimensions. Furthermore, the results indicated that table set up and ambience dimensions of DINESCAPE have a direct influence on behavioral intentions. Among customer emotions, pleasure and dominance dimensions were the significant determinants of behavioral intentions.en_US
dc.description.degreeM.F.A.en_US
dc.description.statementofresponsibilityby Sepideh Yekanialibeiglou.en_US
dc.embargo.release2017-08-31
dc.format.extentxii, 102 leaves : charts.en_US
dc.identifier.itemidB151127
dc.identifier.urihttp://hdl.handle.net/11693/30147
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectBehavioral intentionsen_US
dc.subjectDINESCAPEen_US
dc.subjectEmotionsen_US
dc.subjectMehrabian–Russell Modelen_US
dc.subjectPhysical environmenten_US
dc.subjectUpscale restaurantsen_US
dc.titleThe Influence of DINESCAPE on emotions and behavioral intentions of customersen_US
dc.title.alternativeDINESCAPE in müşterilerin duygu ve davranış eğilimleri üzerindeki etkisi: bir lüks restoran örneğien_US
dc.typeThesisen_US

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