How a turkish bank uses corporate social responsibility to construct its identity? A case study

Simple item page
buir.contributor.authorÖzdora-Aksak, Emel
dc.citation.epage89en_US
dc.citation.spage75en_US
dc.citation.volumeNumber50en_US
dc.contributor.authorÖzdora-Aksak, Emel
dc.contributor.authorAtakan-Duman, Ş.
dc.date.accessioned2020-11-10T05:49:22Z
dc.date.available2020-11-10T05:49:22Z
dc.date.issued2016
dc.departmentDepartment of Communication and Designen_US
dc.description.abstractBased on institutional theory, this article aims to understand the corporate social responsibility (CSR) agenda, organizational identity construction, and how both are communicated. To achieve this goal, the study focuses on Garanti Bank’s organizational identity and CSR agenda to develop a deeper understanding of the role of CSR in identity construction and in gaining legitimacy. The researchers analyzed Garanti Bank’s corporate website and social media accounts (Facebook and Twitter) in addition to conducting qualitative in-depth interviews with communication and CSR managers. By engaging in a thematic content analysis, the authors aim to understand how Garanti Bank defines its identity, shows its legitimacy, develops a CSR agenda, and communicates all of these attributes to stakeholders. The study results reveal that ‘technology’ and ‘being first’ are instrumental themes in how the bank positions itself and in gaining a competitive identity. On the other hand, themes related to ‘CSR’ and ‘being ethical’ are instrumental in gaining a moral organizational identity. The results underline CSR initiatives’ role in constructing a competitive, legitimate and moral organizational identity. The thematic content analyses indicated that for Garanti Bank, CSR is one of the most crucial identity themes, and thus it is communicated via all organizational communication channelsen_US
dc.description.provenanceSubmitted by Onur Emek (onur.emek@bilkent.edu.tr) on 2020-11-10T05:49:22Z No. of bitstreams: 1 Türk_bankaları_kimlik_inşasında_kurumsal_sosyal_sorumluluğu_nasıl_kullanıyor_Bir_vaka_analizi.pdf: 318458 bytes, checksum: 3ade3630f40296f5aa43e737196e36b4 (MD5)en
dc.description.provenanceMade available in DSpace on 2020-11-10T05:49:22Z (GMT). No. of bitstreams: 1 Türk_bankaları_kimlik_inşasında_kurumsal_sosyal_sorumluluğu_nasıl_kullanıyor_Bir_vaka_analizi.pdf: 318458 bytes, checksum: 3ade3630f40296f5aa43e737196e36b4 (MD5) Previous issue date: 2016en
dc.identifier.doi10.17064/iüifhd.50861en_US
dc.identifier.issn1302-633X
dc.identifier.urihttp://hdl.handle.net/11693/54460
dc.language.isoEnglishen_US
dc.publisherİstanbul Üniversitesi İletişim Fakültesien_US
dc.relation.isversionofhttps://doi.org/10.17064/iüifhd.50861en_US
dc.source.titleİstanbul Üniversitesi İletişim Fakültesi Dergisien_US
dc.subjectOrganizational identity,en_US
dc.subjectCorporate social responsibilityen_US
dc.subjectLegitimacyen_US
dc.subjectÖrgütsel kimliken_US
dc.subjectKurumsal sosyal sorumluluken_US
dc.subjectMeşruiyeten_US
dc.titleHow a turkish bank uses corporate social responsibility to construct its identity? A case studyen_US
dc.title.alternativeTürk bankaları kimlik inşasında kurumsal sosyal sorumluluğu nasıl kullanıyor? Bir vaka analizien_US
dc.typeArticleen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Türk_bankaları_kimlik_inşasında_kurumsal_sosyal_sorumluluğu_nasıl_kullanıyor_Bir_vaka_analizi.pdf
Size:
310.99 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Scholarly Publications - Communication and Design