Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-Core Businesses

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dc.citation.epage160en_US
dc.citation.issueNumber2en_US
dc.citation.spage143en_US
dc.citation.volumeNumber4en_US
dc.contributor.authorDepecik, B.en_US
dc.contributor.authorvan Everdingen, Y. M.en_US
dc.contributor.authorvan Bruggen, G. H.en_US
dc.date.accessioned2015-07-28T12:02:00Z
dc.date.available2015-07-28T12:02:00Z
dc.date.issued2014en_US
dc.departmentDepartment of Managementen_US
dc.description.abstractIn this article, we investigate the effect of brand divestments on firm value. We integrate two common motives for focus-increasing brand divestitures—global branding and refocusing on core businesses—in a single common framework. In particular, we investigate the effects of divesting local/regional/global brands in core businesses and local/regional/global brands in non-core businesses on firm value. Analyzing 205 divestment announcements in the global food and beverages industry, we find that, in most cases, brand divestments destroy firm value. Only when firms divest local or regional brands in non-core businesses is the effect on firm value positive.en_US
dc.identifier.doi10.1111/j.2042-5805.2014.1074.xen_US
dc.identifier.issn2042-5791
dc.identifier.urihttp://hdl.handle.net/11693/12564
dc.language.isoEnglishen_US
dc.publisherWileyen_US
dc.relation.isversionofhttp://dx.doi.org/10.1111/j.2042-5805.2014.1074.xen_US
dc.source.titleGlobal Strategy Journalen_US
dc.subjectBrand divestmentsen_US
dc.subjectBrand portfolio managementen_US
dc.subjectPortfolio refocusingen_US
dc.subjectEvent studyen_US
dc.subjectFood and beverages industryen_US
dc.titleFirm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-Core Businessesen_US
dc.typeArticleen_US

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