Vısual language of Kawaii: Aestheticization of everyday life

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buir.advisorKılıç, Ekin
dc.contributor.authorSoysal, Ilgın Side
dc.date.accessioned2016-07-01T11:11:11Z
dc.date.available2016-07-01T11:11:11Z
dc.date.issued2015
dc.departmentDepartment of Communication and Designen_US
dc.descriptionCataloged from PDF version of article.en_US
dc.description.abstractThe notion of “Cute” has been studied as a global aesthetic form in consumer and popular culture. Aside from being a dominant aesthetic of mass culture, the cute also became a form of expression with increasing virtual and visual communication. Oscillating between physical world of commodity culture and virtual media culture; cute’s visual, cultural and economic meanings are expanded. The specific form of cute (and inevitably weird) culture has paved its way to the top of the world economy: Japanese Kawaii Culture. The proliferation of Kawaii aesthetic brought about revelations in art, fashion, and design even in the everyday life practices. Obsession with Kawaii culture opens the door to new distorted visualities that create paradoxes between mundane reality of everyday life and surreal fantasy life. The focus of this paper is the exploration of the Japanese cute (and the weird) aesthetics impact and its conceptual methodology in the popular visual culture and the contemporary art scene. As a visual way of distorting everyday life, glitch aesthetics are experimented and used by mostly video artists. In the complementary art work; experimental glitch and multilayered video effects are used for the artistic expression and exploration of ‘distorting everyday life’ regarding Japanese cute’s conceptual methodology; intensification, hybrid visualization and complicated imagery.en_US
dc.description.degreeM.A.en_US
dc.description.statementofresponsibilitySoysal, Ilgın Sideen_US
dc.format.extentxiii, 63 leaves, illustrationsen_US
dc.identifier.itemidB150883
dc.identifier.urihttp://hdl.handle.net/11693/30044
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectKawaiien_US
dc.subjectCuteen_US
dc.subjectAestheticizationen_US
dc.subjectEveryday Lifeen_US
dc.subjectJapanese Cuteen_US
dc.subjectHybrid Aestheticsen_US
dc.subjectVisual Distortionen_US
dc.subject.lccB150883en_US
dc.titleVısual language of Kawaii: Aestheticization of everyday lifeen_US
dc.title.alternativeKawaii'nin görsel dili : günlük hayatı estetikleştirmeen_US
dc.typeThesisen_US

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