Understanding the effects of cognition in creative decision making: a creativity model for enhancing the design studio process

Abstract

The essential components of creativity - persons, processes and products - were investigated inside a creative environment by deeply focusing on the cognitive stages of the creative decision making process. Mental imagery and external representation were considered as the implicit parts of creativity for enhancing design studio process. An experiment was conducted with 15 subjects who designed the public area of a train as the task in design studio. Observation, protocol analysis, and rating scales were used as assessment tools. Considering the components of creativity, it was found that the highest correlation was between process and overall creativity. Person and product followed process, respectively. However, no significant relationship was observed between imagery and creativity in design process. Three-dimensional representations were found to lead to more creativity compared to 2-dimensional depictions.