Fit Among Business Strategy, Strategy Formality, and Dynamic Capability Development in New Product Development

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dc.citation.epage123en_US
dc.citation.issueNumber2en_US
dc.citation.spage107en_US
dc.citation.volumeNumber13en_US
dc.contributor.authorGumusluoglu, L.en_US
dc.contributor.authorAcur, N.en_US
dc.date.accessioned2018-04-12T10:38:00Z
dc.date.available2018-04-12T10:38:00Z
dc.date.issued2016en_US
dc.departmentDepartment of Managementen_US
dc.description.abstractTaking new product development (NPD) as the unit of analysis, this study, based on strategic fit approach, investigates the effects of NPD strategy formality and dynamic capabilities (sensing, seizing, and reconfiguring) on NPD performance for different business strategy types (prospectors, analyzers, defenders). The sample of the study includes 203 companies from nine countries: Australia, Denmark, Finland, Norway, the Netherlands, Slovakia, Portugal, Spain, and Turkey. The study finds that a formal NPD strategy is an important driver of NPD performance for all companies regardless of the strategy pursued. Of the dynamic capabilities, sensing capabilities have significant performance effects for all strategy types. Seizing capabilities have stronger effect on NPD performance for prospectors and analyzers, than for defenders while reconfiguring capabilities is a driver of performance only for defenders. Furthermore, dynamic capabilities explain NPD performance above and beyond strategizing, irrespective of the strategy pursued.en_US
dc.description.provenanceMade available in DSpace on 2018-04-12T10:38:00Z (GMT). No. of bitstreams: 1 bilkent-research-paper.pdf: 179475 bytes, checksum: ea0bedeb05ac9ccfb983c327e155f0c2 (MD5) Previous issue date: 2016en
dc.identifier.doi10.1111/emre.12070en_US
dc.identifier.issn1740-4754
dc.identifier.urihttp://hdl.handle.net/11693/36378
dc.language.isoEnglishen_US
dc.publisherWiley-Blackwellen_US
dc.relation.isversionofhttp://dx.doi.org/10.1111/emre.12070en_US
dc.source.titleEuropean Management Reviewen_US
dc.subjectBusiness strategyen_US
dc.subjectDynamic capabilitiesen_US
dc.subjectNPD performanceen_US
dc.subjectNPD strategy formalityen_US
dc.titleFit Among Business Strategy, Strategy Formality, and Dynamic Capability Development in New Product Developmenten_US
dc.typeArticleen_US

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