The impact of virtual tours on museum exhibitions after the onset of covid-19 restrictions: visitor engagement and long-term perspectives

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buir.contributor.authorResta, Giuseppe
buir.contributor.authorKaracan, Evrim
buir.contributor.orcidResta, Giuseppe|0000-0001-8489-5291
buir.contributor.orcidKaracan, Evrim|0000-0003-0122-0294
dc.citation.epage166en_US
dc.citation.issueNumber1en_US
dc.citation.spage151en_US
dc.citation.volumeNumber11en_US
dc.contributor.authorResta, Giuseppe
dc.contributor.authorDicuonzo, F.
dc.contributor.authorKaracan, Evrim
dc.contributor.authorPastore, D.
dc.date.accessioned2022-02-16T13:11:17Z
dc.date.available2022-02-16T13:11:17Z
dc.date.issued2021
dc.departmentDepartment of Interior Architecture and Environmental Designen_US
dc.description.abstractAfter the outbreak of Covid-19, galleries and museums have been experimenting with new ways to engage a potential audience remotely. This study focuses on the level of engagement of virtual tours in museums looking at the representation of architectural space, representation artifacts, and ease of use as possible correlated factors. A sample group of eighty early-career experts in the field of art, architecture, or design assessed their visit to the archaeological museum of Troya Müzesi in Çanakkale, Turkey; half of the participants resided in Turkey, while the other half in Italy. This paper has addressed the following research questions with an online multi-level study: how is the online exhibition platform evaluated by its audience? Can regular employment of virtual tours engage new visitors in the long term? Is the representation of a museum, in the form of a virtual twin, an adequate surrogate that creates an immersive visiting experience?en_US
dc.identifier.doi10.2423/i22394303v11n1p151en_US
dc.identifier.eissn2239-4303
dc.identifier.urihttp://hdl.handle.net/11693/77427
dc.language.isoEnglishen_US
dc.publisherCentro Euromediterraneo di Innovazione Tecnologica per i Beni Culturali e Ambientali e la Biomedicinaen_US
dc.relation.isversionofhttp://dx.doi.org/10.2423/i22394303v11n1p151en_US
dc.source.titleSCIRES - ITen_US
dc.subjectVirtual touren_US
dc.subjectDigital twinen_US
dc.subjectOnline exhibitionen_US
dc.subjectEngagementen_US
dc.subjectMuseum digitizationen_US
dc.titleThe impact of virtual tours on museum exhibitions after the onset of covid-19 restrictions: visitor engagement and long-term perspectivesen_US
dc.typeArticleen_US

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