Malls and the orchestration of the shopping experience in a historical perspective

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dc.citation.epage40en_US
dc.citation.spage34en_US
dc.citation.volumeNumber26en_US
dc.contributor.authorCsaba, F. F.en_US
dc.contributor.authorAskegaard, S.en_US
dc.date.accessioned2019-02-04T12:39:07Z
dc.date.available2019-02-04T12:39:07Z
dc.date.issued1999en_US
dc.departmentDepartment of Managementen_US
dc.description.abstractThis paper discusses the founding principles and the historical development of the American mall, with a particular emphasis on the designs and writings of Victor Gruen, architect of the first mall. It does so in order to shed light upon the importance of the orchestration of shoppingexperiences, which traditionally hasbeen neglected in consumer research. Our focuson the orchestration also illuminates a discussion between postmodern theorists in consumer research accused by somecritics for lackofempirical foundation.The traditional suggestion is to engage in consumer ethnographies to examine the alleged postmodern reality of consumers. We, however, suggest that an ethnography of the orchestration efforts are of equal importance for an understanding of the present shopping and consumer environment. We conclude by advocating more emphasison macro-level institutional aspectsof the production-consumption interaction in interpretive consumer research.en_US
dc.description.provenanceSubmitted by Merve Nalbant (merve.nalbant@bilkent.edu.tr) on 2019-02-04T12:39:07Z No. of bitstreams: 1 Malls_and_the_Orchestration_of_the_Shopping_Experience_in_a_Historical_Perspective.pdf: 602844 bytes, checksum: b32156afbf4c5b7d37e31988684798e8 (MD5)en
dc.description.provenanceMade available in DSpace on 2019-02-04T12:39:07Z (GMT). No. of bitstreams: 1 Malls_and_the_Orchestration_of_the_Shopping_Experience_in_a_Historical_Perspective.pdf: 602844 bytes, checksum: b32156afbf4c5b7d37e31988684798e8 (MD5) Previous issue date: 1999en
dc.identifier.issn0098-9258
dc.identifier.urihttp://hdl.handle.net/11693/48804
dc.language.isoEnglishen_US
dc.publisherAssociation for Consumer Researchen_US
dc.source.titleAdvances in Consumer Researchen_US
dc.subjectHistory of shopping centersen_US
dc.subjectConsumer behavioren_US
dc.subjectConsumer researchen_US
dc.subjectConsumer psychologyen_US
dc.titleMalls and the orchestration of the shopping experience in a historical perspectiveen_US
dc.typeArticleen_US

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