Developing markets? understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR)

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dc.citation.epage271en_US
dc.citation.issueNumber2en_US
dc.citation.spage257en_US
dc.citation.volumeNumber35en_US
dc.contributor.authorFigueiredo, B.en_US
dc.contributor.authorChelekis, J.en_US
dc.contributor.authorDeBerry-Spence, B.en_US
dc.contributor.authorFırat, A. F.en_US
dc.contributor.authorGer, G.en_US
dc.contributor.authorGodefroit-Winkel, D.en_US
dc.contributor.authorKravets, O.en_US
dc.contributor.authorMoisander, J.en_US
dc.contributor.authorNuttavuthisit, K.en_US
dc.contributor.authorPeñaloza, L.en_US
dc.contributor.authorTadajewski, M.en_US
dc.date.accessioned2016-02-08T10:26:53Z
dc.date.available2016-02-08T10:26:53Z
dc.date.issued2015en_US
dc.description.abstractSituated at the intersection of markets and development, this commentary aims to promote a cross-fertilization of macromarketing and Transformative Consumer Research (TCR) that directs attention to the sociocultural context and situational embeddedness of consumer experience and well-being, while acknowledging complex, systemic interdependencies between markets, marketing, and society. Based on a critical review of the meaning of development and an interrogation of various developmental discourses, the authors develop a conceptual framework that brings together issues of development, well-being, and social inequalities. We suggest that these issues are better understood and addressed when examined via grounded investigations of the role of markets in shaping the management of resources, consumer agency, power inequalities and ethics. The use of markets as units of analysis may lead to further cross-fertilizations of TCR and macromarketing and to more comprehensive theorizing and transformational impact. Two empirical cases are provided to illustrate our framework.en_US
dc.identifier.doi10.1177/0276146714543524en_US
dc.identifier.issn0276-1467
dc.identifier.urihttp://hdl.handle.net/11693/24281
dc.language.isoEnglishen_US
dc.publisherSAGE Publications Inc.en_US
dc.relation.isversionofhttp://dx.doi.org/10.1177/0276146714543524en_US
dc.source.titleJournal of Macromarketingen_US
dc.subjectDeveloping marketsen_US
dc.subjectDevelopmenten_US
dc.subjectMacromarketingen_US
dc.subjectMarketsen_US
dc.subjectTransformative consumer researchen_US
dc.titleDeveloping markets? understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR)en_US
dc.typeArticleen_US

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