Understanding the dark sides of alternative economies to maximize societal benefit

buir.contributor.authorEkici, Ahmet
dc.citation.epage184en_US
dc.citation.issueNumber2en_US
dc.citation.spage169en_US
dc.citation.volumeNumber40en_US
dc.contributor.authorWatson, F.
dc.contributor.authorEkici, Ahmet
dc.date.accessioned2021-02-17T10:16:20Z
dc.date.available2021-02-17T10:16:20Z
dc.date.issued2020
dc.departmentDepartment of Managementen_US
dc.description.abstractAlternative economies can significantly contribute to societal flourishing, but the potential dark sides should also be considered. As shared commitments are the foundation of alternative economies, we draw on related literature to conceptualize various types of dark sides of an alternative economy. While less prominent than the well-being outcomes, we present qualitative data of when the participants of one alternative food network experienced disappointment, burnout, guilt, or division. Comparing with the dark sides gleaned from other studies on alternative economies, we present a framework for evaluating the dark sides in alternative economies. Dark sides can be on a continuum from the micro level to the macro level, as well as more likely to threaten the continuance of alternative economies or societal well-being. We offer recommendations to guard against the vulnerabilities of alternative economies for their continued growth and impact, as well as discuss the implications for research on marketing systems failure.en_US
dc.identifier.doi10.1177/0276146719897349en_US
dc.identifier.issn0276-1467
dc.identifier.urihttp://hdl.handle.net/11693/75205
dc.language.isoEnglishen_US
dc.publisherSAGE Publicationsen_US
dc.relation.isversionofhttps://dx.doi.org/10.1177/0276146719897349en_US
dc.source.titleJournal of Macromarketingen_US
dc.subjectShared commitmentsen_US
dc.subjectWell-beingen_US
dc.subjectMarketing systemsen_US
dc.subjectMacromarketingen_US
dc.subjectAlternative economiesen_US
dc.subjectDark side of alternative economiesen_US
dc.titleUnderstanding the dark sides of alternative economies to maximize societal benefiten_US
dc.typeArticleen_US
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