Marketing research in Saudi Arabia

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dc.citation.epage22en_US
dc.citation.issueNumber5en_US
dc.citation.spage15en_US
dc.citation.volumeNumber22en_US
dc.contributor.authorTuncalp, Seçilen_US
dc.date.accessioned2019-01-28T08:41:21Z
dc.date.available2019-01-28T08:41:21Z
dc.date.issued1988en_US
dc.departmentDepartment of Managementen_US
dc.description.abstractThe marketing research scene in Saudi Arabia is investigated, where a number of environmental factors make marketing research a formidable undertaking. Cultural factors, such as language, religion and social etiquettes, hamper questionnaire surveys. As sampling frames and accurate maps are not available, probabilistic samples are difficult to construct. The private nature of the local people hinders data collection. In addition, the number of public and private sector organisations with research capabilities are few. Some secondary sources of information in the public sector exist. In light of recent interest in information, the future prospects for a wider diffusion of marketing research in Saudi Arabia look bright.en_US
dc.description.provenanceSubmitted by Mandana Moftakhari (mandana.mir@bilkent.edu.tr) on 2019-01-28T08:41:21Z No. of bitstreams: 1 bilkent-research-paper.pdf: 70227 bytes, checksum: 26e812c6f5156f83f0e77b261a471b5a (MD5)en
dc.description.provenanceMade available in DSpace on 2019-01-28T08:41:21Z (GMT). No. of bitstreams: 1 bilkent-research-paper.pdf: 70227 bytes, checksum: 26e812c6f5156f83f0e77b261a471b5a (MD5) Previous issue date: 1988en
dc.identifier.doi10.1108/EUM0000000005282en_US
dc.identifier.eissn1758-7123
dc.identifier.issn0309-0566
dc.identifier.urihttp://hdl.handle.net/11693/48411
dc.language.isoEnglishen_US
dc.publisherEmeralden_US
dc.relation.isversionofhttps://doi.org/en_US
dc.source.titleEuropean Journal of Marketingen_US
dc.subjectMarketing researchen_US
dc.subjectSaudi Arabiaen_US
dc.titleMarketing research in Saudi Arabiaen_US
dc.typeArticleen_US

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