Color‐emotion associations in interiors

Emotional reactions to red, green, blue, and gray colors in a living room were investigated using a self‐report measure. Participants first watched a short video of a 3D model of a living room. Next, they were asked to match the living rooms with facial expressions of six basic emotions. The most stated emotions associated for the red room were disgust and happiness, while the least stated emotions were sadness, fear, anger, and surprise; for the green room, neutral and happiness were the most stated emotions, and anger, surprise, fear, and sadness were the least stated ones; for the blue room, neutral was the most stated emotion, while the least stated emotions were anger and surprise. Neutral, disgust, and sadness were the most stated emotions for the gray room. Gender differences were not found in human emotional reactions to living rooms with different wall colors.