Religious communities and the marketplace: learning and performing consumption in an Islamic network

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dc.citation.epage484en_US
dc.citation.issueNumber4en_US
dc.citation.spage465en_US
dc.citation.volumeNumber13en_US
dc.contributor.authorKarataş, M.en_US
dc.contributor.authorSandıkcı, Ö.en_US
dc.date.accessioned2016-02-08T11:03:54Z
dc.date.available2016-02-08T11:03:54Z
dc.date.issued2013en_US
dc.description.abstractSociopolitical analyses of religion evidence the increasing prominence of religious communities across the world. However, existing work on religion-consumption interaction focuses mostly on the personal effects of religion and examines how religion and religious ideologies influence individual decision making, choice, and purchase and shopping behaviors. In this study, we focus on the collective experiences of religion and unpack the multiple ways consumption shapes and is shaped by a communal religious ethos. Through an ethnographic study of a Turkish-based Islamic community, we show that consumption plays important roles in attracting individuals to the community, socializing them to the communal ethos, and drawing symbolic boundaries between the community members and outsiders. We also discuss how the communal religious ethos shapes consumption practices and brand relationships of members and influences the marketplace dynamics.en_US
dc.identifier.doi10.1177/1470593113499697en_US
dc.identifier.issn1470-5931
dc.identifier.urihttp://hdl.handle.net/11693/26721
dc.language.isoEnglishen_US
dc.publisherSage Publicationsen_US
dc.relation.isversionofhttp://dx.doi.org/10.1177/1470593113499697en_US
dc.source.titleMarketing Theoryen_US
dc.subjectBrand legitimacyen_US
dc.subjectHalalen_US
dc.subjectIslamen_US
dc.subjectReligionen_US
dc.subjectSocializationen_US
dc.subjectSubcultureen_US
dc.titleReligious communities and the marketplace: learning and performing consumption in an Islamic networken_US
dc.typeArticleen_US

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