Understanding poverty and promoting poverty alleviation through transformative consumer research

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dc.citation.epage1202en_US
dc.citation.issueNumber8en_US
dc.citation.spage1195en_US
dc.citation.volumeNumber66en_US
dc.contributor.authorBlocker, C. P.en_US
dc.contributor.authorRuth, J. A.en_US
dc.contributor.authorSridharan, S.en_US
dc.contributor.authorBeckwith, C.en_US
dc.contributor.authorEkici, A.en_US
dc.contributor.authorGoudie-Hutton, M.en_US
dc.contributor.authorAntonio, J.en_US
dc.contributor.authorSaatcioglu, B.en_US
dc.contributor.authorTalukdar, D.en_US
dc.contributor.authorTrujillo, C.en_US
dc.contributor.authorVarman, R.en_US
dc.date.accessioned2015-07-28T12:04:33Z
dc.date.available2015-07-28T12:04:33Z
dc.date.issued2013-08en_US
dc.departmentDepartment of Managementen_US
dc.description.abstractConsumer research holds potential for expanding society's understanding of how people experience poverty and mechanisms for poverty alleviation. Capitalizing on this potential, however, will require more exploration of how consumption experiences shape individual and collective well-being among the poor. This article proposes a framework for transformative consumer research focused on felt deprivation and power within the lived experience of poverty. The framework points to consumer choice, product/service experiences, consumer culture, marketplace forces, and consumption capabilities as research streams with potential to help alleviate poverty. Future research in these areas will expand pathways for transforming the lives of the poor by alleviating stress, engaging marketplace institutions, fulfilling life aspirations, leveraging trust and social capital, and facilitating creativity and adaptation.en_US
dc.identifier.doi10.1016/j.jbusres.2012.08.012en_US
dc.identifier.issn0148-2963
dc.identifier.urihttp://hdl.handle.net/11693/13078
dc.language.isoEnglishen_US
dc.publisherElsevieren_US
dc.relation.isversionofhttp://dx.doi.org/10.1016/j.jbusres.2012.08.012en_US
dc.source.titleJournal of Business Researchen_US
dc.subjectPovertyen_US
dc.subjectSubsistence marketplacesen_US
dc.subjectTransformative consumer researchen_US
dc.subjectFelt deprivationen_US
dc.subjectPoweren_US
dc.titleUnderstanding poverty and promoting poverty alleviation through transformative consumer researchen_US
dc.typeArticleen_US

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