Poverty in consumer culture: towards a tranformative social representation

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dc.citation.epage1857en_US
dc.citation.issueNumber17-18en_US
dc.citation.spage1833en_US
dc.citation.volumeNumber30en_US
dc.contributor.authorHamilton, K.en_US
dc.contributor.authorPiacentini, M. G.en_US
dc.contributor.authorBanister, E.en_US
dc.contributor.authorBarrios, A.en_US
dc.contributor.authorBlocker, C. P.en_US
dc.contributor.authorColeman, C. A.en_US
dc.contributor.authorEkici, A.en_US
dc.contributor.authorGorge, H.en_US
dc.contributor.authorHutton, M.en_US
dc.contributor.authorPasserard, F.en_US
dc.contributor.authorSaatcioglu, B.en_US
dc.date.accessioned2015-07-28T12:02:00Z
dc.date.available2015-07-28T12:02:00Z
dc.date.issued2014-10-20en_US
dc.departmentDepartment of Managementen_US
dc.description.abstractIn this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations.en_US
dc.identifier.doi10.1080/0267257X.2014.967929en_US
dc.identifier.eissn1472-1376
dc.identifier.issn0267-257X
dc.identifier.urihttp://hdl.handle.net/11693/12565
dc.language.isoEnglishen_US
dc.publisherRoutledgeen_US
dc.relation.isversionofhttp://dx.doi.org/10.1080/0267257X.2014.967929en_US
dc.source.titleJournal of Marketing Managementen_US
dc.subjectPovertyen_US
dc.subjectRepresentationen_US
dc.subjectConsumer cultureen_US
dc.subjectTransformative consumer researchen_US
dc.titlePoverty in consumer culture: towards a tranformative social representationen_US
dc.typeArticleen_US

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