Browsing by Subject "social behavior"

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    Self-expressiveness in shopping
    (Elsevier Ltd, 2016) Sirgy M.J.; Lee D.-J.; Yu G.B.; Gurel-Atay E.; Tidwell J.; Ekici, A.
    Some people experience self-expressiveness in shopping. Self-expressiveness in shopping is defined as the degree to which consumers they think shopping activity is an important part of their self-concept. This paper reports on the testing of a model dealing with antecedents and consequences of self-expressiveness in shopping. Based on eudaimonistic identity theory, we hypothesized that feeling of self-expressiveness in shopping is influenced by consumers' flow experiences in shopping activities, self-realization potential through shopping, and effort expended through shopping. We also hypothesize that self-expressiveness in shopping increases overall life satisfaction, mediated by perceived impact of shopping on life satisfaction. The model was tested using a panel of 5440 shoppers. The results provide good support for the model. Managerial implications are discussed in addition to avenues for future research. © 2016 Elsevier Ltd.