Browsing by Subject "marketing non-profit organizations"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • Thumbnail Image
    ItemOpen Access
    Steps to building a target market model for a new university
    (1988) Kuruç, Kurt
    In order to form a segmentation base for Bilkent University, and position accordingly, a model is developed which relates student performances at Bilkent University to their socio-economic and educational backgrounds. In addition, analyses of the information sources of the matriculants, in terms of both the assessments of the sources and the relative effects of the sources on the matriculant’s decision are performed. Similarly, the factors that influence the matriculants are analysed both in terms of how Bilkent University is perceived according to each factor, and the relative effect of that factor on the matriculant’s final decision.