Browsing by Subject "Shopping mall"

Now showing 1 - 2 of 2

Open Access
The rise of the shopping mall in Turkey: the use and appeal of a mall in Ankara
(Elsevier, 2005-03) Erkip, F.
The shopping mall as the site of contemporary consumption has long been attracting the attention of various researchers analyzing socio-spatial dynamics in different cultures. It is the focus of this study of recent transformations in Turkish metropolises, due to its primary influence on urban life. As an initial attempt to understand the Turkish situation, a field survey was carried out in Bilkent Shopping Center, a newly built shopping mall in a high-income suburban area of the capital city, Ankara. Some long-lasting assumptions about Western consumption trends and shopping mall development were tested to provide clues for dynamics in a developing country. In addition to statistical analyses of data obtained from structured interviews, various observations were used to enrich the survey. Although shopping mall development seems to be a part of a global trend, there exist socio-cultural influences creating local patterns in the use of the mall. These patterns differ with user characteristics, such as gender, age and occupation, as well as the time of visit. This paper suggests that shopping mall development poses a number of policy issues for planning bodies and these issues need to be addressed with an awareness of the local context.
Open Access
Spatial factors affecting wayfinding and orientation in a shopping mall
(1997) Ufuk Doğu, Güler
The aim of this thesis is to study the main factors which affect the wayfinding and orientation of individuals in a shopping mall and explain how their behaviors are influenced by these factors. The spatial and individual factors and their properties are defined. Among the spatiaf factors, shape and dimensions, light and color, building configuration, visual accessibility, circulation systems, and signage are considered. Age, gender, occupation, disability, individual psychology and purpose(s) are analyzed as individual factors. Also, the relation between the shopping activity and wayfinding are discussed. The profile of a sample from the Turkish society is tried to be clarified through their wayfinding behaviors during shopping. Properties of a shopping mall is defined from the point of wayfinding, and a case study is conducted in Karum Shopping Center, Ankara.