Browsing by Subject "Saudi Arabia"

Now showing 1 - 4 of 4

Open Access
Advertising agency scene in Saudi Arabia
(1998) Erdem, Orham; Tuncalp, Seçil
Looks at advertising agencies in Saudi Arabia and describes their strengths and the facilities they can offer. Focuses on five major advertising agencies – Tihama for Advertising, Public Relations and Marketing; United Outdoor Advertising Company Ltd.; Raed Marketing and Advertising; Narwah Public Relations, Advertising and Marketing; and Transworld Publicity Limited – and mentions five others. Explores the history of advertising in Saudi Arabia; it's a relatively new industry built on the crude oil boom of 1973, when the Saudis embarked on an intensive economic development programme. © 1998, MCB UP Limited
Open Access
The automobile market in Saudi Arabia: implications for export marketing planning
(Emerald Publishing, 1993) Tuncalp, S.
Provides an analysis of the marketing environment for car exporters to Saudi Arabia. Despite the fact that the Kingdom presents lucrative opportunities for car exporters, Saudi Arabia was the second largest market in the world for Japanese car exporters during the early 1980s. Contends that a number of unique social, economic, environmental, demographic and religious factors make this market highly complex. Success hinges on a clear understanding of the market conditions and on emulating some of the innovative marketing tactics of the successful participants.
Open Access
Marketing research in Saudi Arabia
(Emerald, 1988) Tuncalp, Seçil
The marketing research scene in Saudi Arabia is investigated, where a number of environmental factors make marketing research a formidable undertaking. Cultural factors, such as language, religion and social etiquettes, hamper questionnaire surveys. As sampling frames and accurate maps are not available, probabilistic samples are difficult to construct. The private nature of the local people hinders data collection. In addition, the number of public and private sector organisations with research capabilities are few. Some secondary sources of information in the public sector exist. In light of recent interest in information, the future prospects for a wider diffusion of marketing research in Saudi Arabia look bright.
Open Access
Print media planning in Saudi Arabia
(Emerald, 1994) Tuncalp, S.
Almost three‐quarters of advertising spending in Saudi Arabia goes to print media. This condition stems from the fact that some important media for developing countries including cinema, radio, and rental video are not available for placing advertisements. Despite being an important channel for advertising, the print medium has serious problems. These problems include limited circulation, inefficient distribution, lack of readership information, and unreasonable cost of advertising space. After discussing the characteristics of various newspapers and magazines published in Saudi Arabia, places these print advertising media alternatives in proper perspective with respect to their effectiveness.