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Item Open Access Competitive rivalry without provoking retaliation: a case on Turkish medical imaging market(1995) Kutluay, KunterCompetition is the core concept in non-monopolistic markets for a firm’s survival. Competitive strategy is an area of primary concern to managers, depending critically on a subtle understanding of industries and competitors. Action and response characteristics of competitors have been an area of interest suggesting frameworks for further research. This study aims to implement the previous frameworks to the Turkish Medical Imaging Market, to verify the characteristics specific to this market. Basically it seeks to identify the attack behavior that elicits or averts retalitionary responses.