Browsing by Subject "Public Diplomacy"

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    Nation brand image in political contexts-the case of Turkey's EU accession
    (2006) Kemming, Jan Dirk
    Negative public opinion on Turkey’s EU accession in many member-states might become a major obstacle during the next 10 years of negotiation despite supportive diplomatic strategies. In consumer research, images/attitudes are expected to provide deeper insights into preference formation and (consumption/voting) decisions than opinion statements. Application of marketing image research methodology should therefore facilitate new perspectives for political phenomena. Within this scenario, two evolving concepts meet: political marketing and nation branding. Both are closely investigated for this problem. The main theoretical approach consists of an emerging framework for a nation brand image in a political context. Central challenges are the definition of the brand image construct and testing the applicability of commercial brand theory for political brands. Practical application of this framework is the case of Turkey accessing the EU. In a contextualized approach the image content, explaining factors/antecedents and consequences/outcomes of Turkey’s image within the political framework are analyzed and measured. The conduct of the research consists of two parts: literature research reconciling different interdisciplinary backgrounds and a qualitative exploration with in-depth expert interviews from a sample of prototypical EU member-states. First results indicate a wide spectrum of different images across EU, depending mainly on knowledge conditions, contact points with Turkish people and general perspectives of EU development. Religion or history, often mentioned in public discourses, seem not to play a prominent role. Emerging public diplomacy approaches in Turkey will face the challenge to integrate most heterogeneous messages and stakeholders of Turkey’s nation brand.
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    Public diplomacy and the Translation Office (Tercüme Odası) in the Ottoman Empire (1839-1876)
    (2012) Kamay, Berna
    This study aims to situate the role of the public diplomacy conducted by the Foreign Ministry during the intensified foreign diplomacy of the 19th century Ottoman Empire. By looking at the archival documents of the Translation Office (Tercüme Odası) within the Foreign Ministry, this thesis shows how foreign newspapers became the tools of implementing public diplomacy. After discussing the transformation of the office of the Reis-ül Küttab to Foreign Ministry in correlation with the development and changing nature of Ottoman foreign affairs, the study focuses on the importance of the newly emerging bureaucratic system and the crucial role the new style bureaucrats played in the transformation of the Empire. The major focus of this study is on the role of the intelligence network between the Ottoman embassies, the Translation Office and the Foreign Ministry in conducting the public diplomacy through the monitoring of European newspapers. Ottoman diplomats and agents proved competent in their effort to elevate their profession and integrate the Ottoman diplomacy into the European system by using new diplomatic tools such as public diplomacy.
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    Ufuk : how the US information agency molded Turkish elite opinion, 1960-1980
    (2014) Feyzullahoğlu, Burcu
    This study argues that the United States Information Agency carried out an intense public diplomacy program in Turkey between 1960 and 1980 in order to ameliorate the U.S. image among the Turkish urban elite, especially among the members of the Republican People’s Party and thus to prevent Turkey from having closer relations with the USSR. For this purpose, the study contains a close reading of the USIA propaganda material targeting this small but influential group, namely Ufuk Magazine and uncovers the image that the USIA aimed to create in order “to win hearts and minds” of the RPP members, members of Turkish Foreign Ministry of the time, academics and journalists in a period of Cold War where the peripheries rather than Europe became the target of the U.S. public diplomacy efforts.